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4VKNx13VIDEOKINGNETWORKSPRING2012OregonAthleticsFueledByFund-RaisingFeatsBingoAx18Breadwinnerx19ForOlympicsAsakeynotespeak-erJackElderchairmanofOregonCharitableGamingAssociationhasoftenbeenaskedtosharehisexperi-enceasanOlympian.A2010inducteeintotheOregonSportsHallofFamehealsowroteajournalforx1cTheOregonianx1dduringtheVancouverWinterGames.DoYouKnowJackElderwasamemberofthe1972WinterOlympicteaminthesportoflugespent13yearsintheradiobusinessasabroadcasterranwiththebullsinPamplonawasinamoviewithElvisPresleylikestroutfishinggolfplaysBocceandparticipatesintheNoLimitTexasHoldx19empokertournaments.CareerTrajectoryElderplayedfootballatKent-MeridianHighSchoolinWashingtonandwasanAll-Statelinebackerin1958.Healsocom-petedinjudoearningablackbeltwhenhewasstillinhighschool.Elderlearnedlugeintheearly1960swhenhewasintheU.S.Army1962-66andsta-tionednearGarmischGermany.HecompetedattheWorldChampionshipsin196519671970and1971inadditiontothe1972WinterOlympics.In1969ElderwasthirdinsinglesattheU.S.andNorthAmericanlugechampionships.In1984EldercameoutofretirementandplacedthirdintheU.S.doublesinlugebutretiredforgoodshort-lythereafter.Hespent13yearsasaradiobroadcasterwasadirec-torofmarketingforaskiareaOlympianIsLaudedForSportSupportLaudedSeePage5WhatdoOlympicdreamsandBingohaveincommon.WellifyouknowanythingaboutOregonx19ssportshistoryitx19snotagiantleapbutkeepingthemomentumgoinghasbeenamonumentalfeat.Thestatex13hometomanyworld-classathletesapowerhouseintrackandfieldx13whereNIKErunningshoesfirstgotitsstartx13andmanyothernotablesportsprogramsandendeavorsx13hasactuallybidtwicetohosttheOlympics.Althoughaviablecontenderitfellshortofreachingitsloftygoal.Despiteher-culeaneffortsbycommunitylead-ersitstruggledtoraisethefundsneededfortheirdreamstocometofruition.x1cBringinganeventtoOregonsuchastheOlympicswitha130millionpricetagx1daccordingtooneaccountx1cseemedaboutaslikelyasthestatecreatingitsownspaceprogramtolandoneofitsresidentsonthemoon.x1dx1cOregonlikemostofthenationwasstillrecoveringfromtherecessionofthelatex1970swhichhitOregonhardduetothecollapseofthetimberindustryx1ditwassaid.ButliketheOlympicspiritx13facedwithfiercepoliticalandfinancialoppositionx13thesepeoplesimplydidnx19tquit.Iftheycouldnx19tbringtheOlympicstoOregon.TheywouldhelpOregoniansreachtheOlympics.AndthedrivingforcethenasitistodaywasBingoaccordingtoJackElderchairmanoftheOregonGamingAssociation.ThelatestattemptformerlyknownasWinterOrganizationOregonwasestab-lishedin1983tobidforthe1996WinterOlympics.AneventElderalreadyhadavestedinterest.AnOlympianandarmyvet-eranElderhimselfhadcompetedinlugeatthe1972OlympicsheldinSapporoJapanandlaterfieldedanotherattemptderailedbylackoffundsin1984.CatchingwindoftheOlympicbidx13spearheadedbySamLackaffdescribedasax1crandyPortlandbusiness-manx1dx13Elderofferedhisexpertisehowandwherethemultitudeofeventsshouldbeheldultimatelythrowinghishatintheringx13alongwithLackaff.ConcurrentlyanotherOregonOlympiansteppeduphelpinggivethecampaignwingsdonating5000fromhisnonprofitorganization.x1cInthelatex1970sChuckRichardsanOlympianinthePentathlonin1972createdOregonSportsAcademyanorgan-izationthatwouldraisemoneytohelpfundsportsorganizationsinvolvedintrainingathletesx1daccordingtoCliffPfenningwhowrotex1cFortiusOregonx1danhistoricaccountoftheseOlympicbids.BythetimetheOlympicbidfounditsfootinghisacademyhadalreadydelvedintoraisingfundsthroughBingogamesPfenningsaid.Butthattoorequiredtremendoustimeandenergy.x1cRichardssaidheneedednearlysixyearstonegotiatetheintricaciesofstatebureaucracyonhowtooperateaBingogamebutoncehedidthesystemofusingBingotoraisemoneyforsportsorganiza-tionstookoff.x1dRichardsconceptPfenningwroteevolvedintoOregonx19sx1cBingoManiax1danditopenedhallsinPortlandEugeneKeizerandevenintheMedfordarea.x1cWethoughtwehadawaytohelpotherorganizationsrealizefundsfromBingoandwehelpedthemwhereverwecouldx1dRichardshadsaid.x1cWetaughtthemhowtooperatethegamesevenbuiltthefacilitiestohousethegameswhenneeded.Itwasalotoffuntohelpotherorganizationsout.x1cThatx19sthekindofthingthatmakesyoufeelgoodinsidex1dhesaid.AlthoughtheyfoughtagoodfighttheOlympiceffortofficiallyendedin1989.Elderthenelevatedtopresidentannouncedtheorganizationwouldcontin-uebutoperateunderadifferentnameOregonSportsActionhesaid.Realigningtheteamtheyrefocusedtheirefforts.ThenewmissionTosupportathletesandorganizationswithOlympicsports.Takingathree-prongedapproachOSAwouldpromoteathleticsdevelopathleticfacilitiesthenattracteventstoprovideeconomicbenefitsfromthosefacilitieshesaid.ElderwhometRichardsthroughthebidprocesssaidthemanultimatelybecamehismentorworkingonanumberofactivitiestogether.x1cIfyoureallywanttoraisemoneythebestwayisBingox1dRichardstoldhim.Anon-believerEldereventuallysawthelight.Andtherestastheysayissportshis-tory...ForthenextfewdecadesnonprofitsrodethecrestofBingox19sremarkablemoney-makingability.x1cWiththeeconomyreboundingandtechnologystillhavingyettoworkitswayintoeverycornerofsocietyBingowasamajorsourceofrevenuefornonprofitswithRichardsandElderleadingthewayx1dPfenningsaid.x1cFromjustafeworganizationsandgamesinthelatex1980sthenumberrosetoaround20andquicklygeneratedenoughrevenuethatRichardsandElderdreamedupanothernonprofittohandleallthemoneytheOregonSportsTrustx1dhesaid.Overthenext15yearsthetrustdoledout4milliontosupportawidevarietyofprojectsrangingfromsponsorshipstograntsforbuyingequipmentprovidingtrainingandbuildingathleticfacilitiesincludingtenniscourtsarugbyfieldandevenadrylanddivingcenter.InadditiontheefforthelpedcreatetheOregonSportsAuthoritywhichhasworkedtoattractsomeofthenationx19sbiggestsportingeventsx13fromtheNCAAMenx19sandWomenx19sBasketballTournamentandWomenx19sWorldCuptotheDavisCupFinalandWorldMastersGamesPfenningsaid.TakingitonestepfurtherOSAalsoservesastheprimaryfundingsourceforSubmittedPhotoJackElderchairmanoftheOregonGamingAssociationcompetedinlugeatthe1972Olympics.HehasbeeninstrumentalinhelpingOregoniansreachtheirOlympicdreamsthrougheffortsfundedlargelyinpartbyBingo.OlympicsSeePage5JackElder